{"title":"For Him","description":null,"products":[{"product_id":"natural-soap","title":"Natural Soap","description":"\u003cp\u003eA proper bar of soap, the kind that lathers and does not leave your skin squeaking.\u003c\/p\u003e\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eThe base is goat milk with plant oils including olive, coconut and shea, cold processed into a bar that gives a rich, creamy lather. It cleanses without stripping, and each variation is infused with essential oils, so the difference between them is genuinely the scent rather than the marketing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGoat milk base with olive, coconut and shea oils\u003c\/li\u003e\n\u003cli\u003eCold processed bar\u003c\/li\u003e\n\u003cli\u003eRich, creamy lather\u003c\/li\u003e\n\u003cli\u003eCleanses without stripping the skin\u003c\/li\u003e\n\u003cli\u003eInfused with essential oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eShades\u003c\/h2\u003e\n\u003cp\u003eThirteen scents across three moods. Bright and fresh with Apricot, Sunflower Goddess and Organic Coconutty. Cool and sharp with Eucalyptus Pepperminty and Tea Tree. Herbaceous and calm with Basil Blast, Lavender and Rosemary, Fresh Tumeric and Aloe. Charcoal is there for anyone who wants no scent story at all.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eWork into a lather with warm water and rinse. Keep the bar on a draining dish between uses and it will last considerably longer.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Aloe","offer_id":44655981068330,"sku":"87008-BLNK-JE-07-06-NS01","price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Apricot","offer_id":44660229111850,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Basil Blast","offer_id":44660229144618,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Charcoal","offer_id":44660229177386,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Citron","offer_id":44660229210154,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Eucalyptus Pepperminty","offer_id":44660229242922,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Fresh Tumeric","offer_id":44660229275690,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Green Tea \u0026 Lemongrass","offer_id":44660229308458,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Lavender \u0026 Rosemary","offer_id":44660229341226,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Organic Coconutty","offer_id":44660229373994,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Rose \u0026 Honey","offer_id":44660229406762,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Sunflower Goddess","offer_id":44660229439530,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true},{"title":"Tea Tree","offer_id":44660229472298,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-JE-07-06-NS01.webp?v=1785968224"},{"product_id":"beard-oil","title":"Beard Oil","description":"\u003cp\u003eThe difference between a beard and a well kept beard is about four drops.\u003c\/p\u003e\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eCrafted with carrier oils chosen to hydrate and condition the beard deeply rather than sit on top of it. The scent comes from essential oils only, so it stays natural rather than synthetic, and the dropper makes it easy to control exactly how much you use, which matters because too much is worse than too little.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCarrier oils that hydrate and condition\u003c\/li\u003e\n\u003cli\u003eScented with essential oils only\u003c\/li\u003e\n\u003cli\u003eAll natural formula\u003c\/li\u003e\n\u003cli\u003eDropper for easy control of the amount\u003c\/li\u003e\n\u003cli\u003eNatural scent that lasts through the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eShades\u003c\/h2\u003e\n\u003cp\u003eThree options. Classic is the standard, Speakeasy is the darker and warmer scent, and Unscented is there for anyone who already wears a fragrance.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eThree or four drops into the palm, rub the hands together, work through the beard from the skin outward. Comb through afterwards.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Classic","offer_id":44655983919146,"sku":"87008-BLNK-FE-05-07-BL-BIO3","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"Speakeasy","offer_id":44660113604650,"sku":null,"price":29.9,"currency_code":"EUR","in_stock":true},{"title":"Unscented","offer_id":44660113637418,"sku":null,"price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-FE-05-07-BL-BIO3.webp?v=1785968850"},{"product_id":"solid-fragrance","title":"Solid Fragrance","description":"\u003cp\u003eScent that stays close to you rather than announcing you from the corridor.\u003c\/p\u003e\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eA pocket friendly balm made for subtle, all day wear. It melts into skin on contact and delivers a clean, concentrated scent that stays close and never overpowers. Blended with skin friendly oils and waxes, it glides on easily, and because it is solid it travels without any of the anxiety a glass bottle brings.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePocket friendly balm format\u003c\/li\u003e\n\u003cli\u003eMelts into skin on contact\u003c\/li\u003e\n\u003cli\u003eClean, concentrated scent that never overpowers\u003c\/li\u003e\n\u003cli\u003eSkin friendly oils and waxes\u003c\/li\u003e\n\u003cli\u003eMade for touch ups on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eShades\u003c\/h2\u003e\n\u003cp\u003eFour scents. Vanilla Sandalwood and Rose Sandalwood share a warm woody base, Cedar Tobacco is the driest and darkest, and Speakeasy sits somewhere between the two.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eWarm a little with a fingertip and press onto pulse points. Reapply in the afternoon, which is the advantage of carrying it.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Cedar Tobacco","offer_id":44655988801578,"sku":"87008-BLNK-FE-05-07-CG-CG2","price":38.7,"currency_code":"EUR","in_stock":true},{"title":"Rose Sandalwood","offer_id":44660128415786,"sku":null,"price":38.7,"currency_code":"EUR","in_stock":true},{"title":"Speakeasy","offer_id":44660128448554,"sku":null,"price":38.7,"currency_code":"EUR","in_stock":true},{"title":"Vanilla Sandalwood","offer_id":44660128481322,"sku":null,"price":38.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-FE-05-07-CG-CG2.webp?v=1785968991"},{"product_id":"kale-face-cleanser","title":"Kale Face Cleanser","description":"\u003cp\u003eA green, leafy start to the morning, this time for your face rather than your plate.\u003c\/p\u003e\n\u003ch2\u003eA clean that does not strip\u003c\/h2\u003e\n\u003cp\u003eKale Face Cleanser lifts off sweat, oil and the night before without leaving that squeaky, tight aftermath. It lathers softly, rinses completely and leaves skin feeling like skin. Use it as your everyday wash, or as the second step after an oil cleanse.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKale led formula with a fresh, green character\u003c\/li\u003e\n\u003cli\u003eSoft lather that rinses away with no residue\u003c\/li\u003e\n\u003cli\u003eLeaves skin comfortable rather than tight\u003c\/li\u003e\n\u003cli\u003eWorks as a morning wash or a second cleanse at night\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMassage a small amount over damp skin for about half a minute, paying attention to the hairline and jaw, then rinse with lukewarm water and pat dry.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655989719082,"sku":"87008-BLNK-PV-03-02-KCL","price":43.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-PV-03-02-KCL.webp?v=1785969149"},{"product_id":"foaming-beard-wash","title":"Foaming Beard Wash","description":"\u003cp\u003eBecause the bar of soap on the shelf was never designed for the hair on your face.\u003c\/p\u003e\u003ch2\u003eWhy a beard wash\u003c\/h2\u003e\u003cp\u003eBody soap and shampoo are both built for something else, and a beard sits on facial skin that behaves differently to a scalp. This one comes out of the pump already foamed, so it spreads through the beard in seconds instead of being worked up against dry, coarse hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePumps out as foam, so it spreads fast\u003c\/li\u003e\n\u003cli\u003eMade for facial hair rather than borrowed from the shower\u003c\/li\u003e\n\u003cli\u003eRinses out cleanly, right down at the skin\u003c\/li\u003e\n\u003cli\u003eWorks on short stubble and long beards alike\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eWet the beard, pump the foam into your hand and work it in from the skin outwards. Rinse thoroughly, pat dry, then follow with a beard oil or butter while the hair is still damp.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655991816234,"sku":"87008-BLNK-FE-05-07-WSH","price":21.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-FE-05-07-WSH.webp?v=1785969048"},{"product_id":"mens-under-eye-cream","title":"Men's Under Eye Cream","description":"\u003cp\u003eShort nights show up under the eyes first, and nobody is fooled by a coffee.\u003c\/p\u003e\n\u003ch2\u003eQuick, and it shows\u003c\/h2\u003e\n\u003cp\u003eMen's Under Eye Cream goes after the puffiness and shadow that make you look more tired than you feel. It absorbs fast, leaves nothing shiny behind and adds one step to a morning that probably has no room for three. Keep it by the sink and it becomes automatic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight cream made for the thin skin under the eyes\u003c\/li\u003e\n\u003cli\u003eEyes look less puffy and less shadowed\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly with no shine and no residue\u003c\/li\u003e\n\u003cli\u003eFits into a routine that is already short\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eTap a small amount along the bone under each eye with your ring finger, working from the inner corner outward. Every morning, and at night when you remember.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655993126954,"sku":"87008-BLNK-SS-05-04-UEC","price":53.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-SS-05-04-UEC.webp?v=1785968935"},{"product_id":"beard-butter","title":"Beard Butter","description":"\u003cp\u003eHeavier than oil, lighter than wax, for a beard that has grown past the point of behaving.\u003c\/p\u003e\u003ch2\u003eOil or butter\u003c\/h2\u003e\u003cp\u003eBeard oil sinks in and disappears; butter stays. That extra weight is what gives a longer beard some shape, holding stray hairs down and keeping the whole thing looking deliberate rather than windblown. It is the better choice once your beard is long enough to have opinions.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThicker than oil, with a light hold\u003c\/li\u003e\n\u003cli\u003eKeeps stray hairs and flyaways in line\u003c\/li\u003e\n\u003cli\u003eSuits medium and long beards\u003c\/li\u003e\n\u003cli\u003eSoftens coarse hair as well as shaping it\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eScoop a small amount, rub it between your palms until it melts, then work it through from the skin out to the ends. Shape with a comb or your fingers while it is still warm.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655993225258,"sku":"87008-BLNK-FE-05-07-BTT","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-FE-05-07-BTT.webp?v=1785969052"},{"product_id":"hemp-infused-beard-growth-oil-unscented","title":"Hemp Infused Beard Growth Oil - Unscented","description":"\u003cp\u003eFor the awkward stage, when the beard is coarse and the skin underneath has started to complain.\u003c\/p\u003e\u003ch2\u003eWhat it is\u003c\/h2\u003e\u003cp\u003eA hemp seed oil based beard oil with no added fragrance, made for the stage where the hair is still filling in and the whole thing feels a bit like wearing wool. It softens what is there and gets oil down to the skin, which is where most of the discomfort of a new beard actually sits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHemp seed oil base with no added scent\u003c\/li\u003e\n\u003cli\u003eSoftens coarse, wiry hair so it lies flatter\u003c\/li\u003e\n\u003cli\u003eMade to reach the skin underneath, not just the surface\u003c\/li\u003e\n\u003cli\u003eLight finish that absorbs rather than sitting on top\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eWarm a few drops in your palms and press them into the skin first, then work outwards through the hair. Use it after washing, while the beard is still slightly damp.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655993356330,"sku":"87008-BLNK-FE-05-07-BGO-BGO1","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-FE-05-07-BGO-BGO1.webp?v=1785969009"},{"product_id":"mens-shampoo","title":"Men's Shampoo","description":"\u003cp\u003eOne pump, thirty seconds, done. A shampoo built around how often men actually wash their hair.\u003c\/p\u003e\u003ch2\u003eWhat it is for\u003c\/h2\u003e\u003cp\u003eShort hair gets washed more often than long hair, which means the shampoo needs to be quick and unfussy rather than a ritual. This one lathers fast on a short cut, rinses out completely and leaves nothing behind that makes hair feel coated or heavy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLathers quickly, even on very short hair\u003c\/li\u003e\n\u003cli\u003eRinses clean without a coated feeling\u003c\/li\u003e\n\u003cli\u003eBuilt for daily or near daily washing\u003c\/li\u003e\n\u003cli\u003eStraightforward scent that fades rather than lingers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eWork a small amount into wet hair, massage the scalp for half a minute, then rinse well. On a short cut, one pump is usually plenty.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655994044458,"sku":"87008-BLNK-SS-05-07-SMP","price":42.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-SS-05-07-SMP.webp?v=1785968979"},{"product_id":"all-in-one-body-wash","title":"All-in-one Body Wash","description":"\u003cp\u003eOne bottle for hair and body, which is exactly as many as a gym bag should hold.\u003c\/p\u003e\u003ch2\u003eWhat it is for\u003c\/h2\u003e\u003cp\u003eMost showers do not need four bottles, and travel definitely does not. This washes hair and body in the same pass, lathering enough to be worth using and rinsing fast enough that you are not left standing there waiting. Handy at home, genuinely useful in a hotel or after training.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHair and body from one bottle\u003c\/li\u003e\n\u003cli\u003eRinses quickly, useful when the shower is not yours\u003c\/li\u003e\n\u003cli\u003eCuts down what you have to pack\u003c\/li\u003e\n\u003cli\u003eFine for everyday use, not just for travel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eWork it into wet hair first, then take the lather down over your body and rinse. If your hair is long or dry, follow with a conditioner rather than relying on this alone.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655996272682,"sku":"87008-BLNK-SS-05-06-BWSH","price":50.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-SS-05-06-BWSH.webp?v=1785969036"},{"product_id":"mens-face-moisturizer","title":"Men's Face Moisturizer","description":"\u003cp\u003eOne tube, thirty seconds, and your face stops feeling like it lost an argument with a razor.\u003c\/p\u003e\n\u003ch2\u003eFast, matte, done\u003c\/h2\u003e\n\u003cp\u003eMen's Face Moisturizer hydrates after washing or shaving and then disappears completely, with no shine and no heaviness. It settles the hot, tight feeling that follows a close shave and keeps skin comfortable through the day. Minimal effort, which is rather the point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbsorbs in seconds with a matte, dry-touch finish\u003c\/li\u003e\n\u003cli\u003eCalms the tight, warm feeling after shaving\u003c\/li\u003e\n\u003cli\u003eNo greasy residue on hands, collar or phone screen\u003c\/li\u003e\n\u003cli\u003eBuilt for daily use on normal and combination skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to clean, dry skin each morning, and again after shaving if that happens in the evening. A small amount covers the whole face and neck.\u003c\/p\u003e","brand":"Lyta","offers":[{"title":"Default Title","offer_id":44655997681706,"sku":"87008-BLNK-SS-05-02-MST","price":50.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3131\/2938\/files\/87008-BLNK-SS-05-02-MST.webp?v=1785969155"}],"url":"https:\/\/lyta.store\/en-apac\/collections\/for-him.oembed","provider":"Lyta","version":"1.0","type":"link"}