Even makeup enthusiasts make these common mistakes. Small tweaks can make a huge difference in how your makeup looks and lasts.
1. Skipping Primer
Going straight to foundation without primer is like painting a wall without prep. A good primer creates a smooth canvas and helps makeup stay put. Our Eye & Lip Primer works for both lids and lips.
2. Wrong Concealer Shade
Using a concealer too light creates the reverse raccoon effect. Go just one shade lighter than your skin tone. Our Creme Concealer Stick collection has 10 shades for every skin tone.
3. Applying Blush in the Wrong Spot
Apply blush along the cheekbones, blending upward toward the temples - not right on the apples of your cheeks. Try our Liquid Blush - Cloud for a natural, buildable flush.
4. Over-Lining Your Lips
Line just slightly outside your natural lip line (no more than 1mm) and blur the edge with your finger. Start with one of our lip liners in a matching shade.
5. Not Setting Your Makeup
A light dusting of translucent powder on your T-zone, followed by a setting spray, makes a world of difference.
The Bottom Line
Great makeup is about the right techniques, not more products. Shop our best sellers to discover customer favorites.


