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Privacy Policy

Privacy Policy

Last updated: February 27, 2026

At Lyta ("we", "us", "our"), we are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Czech and EU laws.

1. Data Controller

Lyta
Čechova 511, Lednice na Moravě
Czech Republic
Email: hello@lyta.store

2. What Data We Collect

When you visit our store or place an order, we collect:

  • Contact information: name, email address, phone number, shipping and billing address
  • Order information: products purchased, payment method, order history
  • Device information: IP address, browser type, operating system (collected automatically via cookies)
  • Communication data: emails, messages sent to our support

3. How We Use Your Data

  • Processing and fulfilling your orders
  • Communicating with you about your order status
  • Sending marketing emails (only with your explicit consent)
  • Improving our website and customer experience
  • Complying with legal obligations

4. Legal Basis for Processing

  • Contract performance: processing orders you place with us
  • Legitimate interest: fraud prevention, website analytics
  • Consent: marketing communications, non-essential cookies
  • Legal obligation: tax and accounting requirements

5. Data Sharing

We share your data only with:

  • Shopify: our e-commerce platform provider
  • Payment processors: to process your payments securely
  • Shipping carriers: to deliver your orders
  • Email service providers: to send order confirmations and marketing (with consent)

We never sell your personal data to third parties.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined above, or as required by law. Order data is retained for 10 years for accounting purposes.

7. Your Rights (GDPR)

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, contact us at hello@lyta.store.

8. Cookies

We use essential cookies to operate our store and optional analytics cookies to understand how visitors use our site. You can manage your cookie preferences through your browser settings.

9. Contact

For any privacy-related questions, please email us at hello@lyta.store.